SHANAN PIERCE
MULTIMEDIA CONTENT PRODUCER
Currently, I work as a Multimedia Content Producer. My mission? To simply create. I passionately work one-on-one with clients to understand their goals/visions and translate that into creative imagery and videography. You can find me in the studio creating high quality branded content, designing emails, or editing mixed-media art.
I love learning. I am always searching for exciting new opportunities in marketing, content creation, design, and entrepreneurship that enable me to acquire new skills and pursue alternate ways of thinking. Growing up in a small mountain town in Colorado, there is nothing I love more than the outdoors, from hiking to paddle-boarding to dirt-biking. I am naturally curious and have an urge to explore. Fun fact; I have been to 22 States and 13 countries, so far.
WORK EXPERIENCE HIGHLIGHTS
Graphic Designer
Sticky Digital
Remote | May 2024 - Present
Freelance
Contract/Self-Employed
Denver, CO | Jan 2016 - Present
Multimedia Content Producer
M.C. Squares
Thornton, CO | Nov 2021 - Dec 2023
Assistant Prop Stylist
Natalie Warady Designs
Denver, CO | Sept 2021 - Feb 2022
Videographer and Social Media Manager
Heirloomsnaps
Broomfield, CO | Jun 2019 - Oct 2019
Executive Assistant and Social Media
Manager
My Playa Wedding
Remote | Jan 2011 - Dec 2016
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Design and implement visually compelling, on-brand email & SMS campaigns that drive engagement, increase open rates, and boost conversions
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Collaborate with cross-functional teams of copywriters, strategists, and developers to build high-performing retention strategies, contributing to 10–50% revenue growth for B2C brands
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Develop branding and creative assets for loyalty, subscription, and retention programs, helping brands scale from $1M to $10M+
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Support CRO initiatives by designing landing pages, pop-ups, and on-site experiences that increase conversion rates and reduce bounce rates
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Leverage A/B testing and data insights to refine creative direction and maximize retention, continuously improving campaign performance
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Establish and streamline internal creative workflows, enhancing efficiency in asset organization and design processes
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Designed, developed, and delivered visually engaging photos, videos, and graphic designs to clients according to specifications, showcasing a keen eye for detail and adherence to design principles
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Collaborated with cross-functional teams to meet client expectations and deliver high-quality content across multiple accounts simultaneously
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Planned and prepared for on-location and studio shoots by selecting, styling, and setting up appropriate props, backdrops and lighting
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Collected footage and edited a comprehensive, chronological overview of events
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Produced experimental and narrative short films, working closely with Directors to organize casting calls, facilitate legal agreements, monitor budgets, formulate shooting schedules, communicate call sheets, and oversee all aspects of the production
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Realized brand’s visual direction by styling photoshoots and editing creative content to adhere to brand identity
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Demonstrated ability to produce high quality photos, videos, and animated GIFs to market across all digital touch points and increase consumer engagement (i.e. storefronts, email campaigns, digital ads, and social content)
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Optimized PDP lineups to create a cohesive brand image and boost eCommerce sales and conversion rates nearly 3%
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Collaborated with Art Director to conceptualize, ideate, and prototype new product designs
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Developed A/B tests and consistently crafted and applied emotive and authentic narratives to email campaigns to drive sales among our target audience, generating $350,000 in one year
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Actively assisted the Art Director/Prop Stylist on-set to evoke an emotional visual narrative for commercial, editorial, and advertising projects in the Interior Design/Architecture space
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Organized and prepared prop inventory to ensure a smooth and quick transition between shots
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Maintained relationships with collaborating merchandisers and coordinated the pick-up and return of borrowed props
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Developed and implemented a comprehensive videography package, enhancing the business's service offerings and attracting a wider client base
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Stayed updated on industry trends and implemented innovative ideas to stay competitive in the wedding photography and videography market
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Collaborated with clients to understand their vision and expectations, delivering personalized and memorable wedding video experiences and building positive relationships
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Demonstrated ability to work under pressure, capture memories while remaining unobtrusive, and edit a comprehensive overview of events with original story ideas and fresh perspectives
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Successfully created compelling visuals and developed cross-channel social media strategies to increase brand visibility and engage different customer segments
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Maintained a list of top vendors and juggled multiple projects to ensure high quality and timely delivery of services to all clients
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Curated a selection of photos, videos, and client testimonials fostering brand loyalty and promoting services to potential clients
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Developed and executed digital marketing strategies current with online trends to drive brand awareness and increase engagement on social media platforms
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Organized paperwork, developed diagrams for table arrangements, and assembled décor
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